Read The Cover

TOC has been successfully applied in almost every area of human endeavor, from industry to healthcare to education. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher; some say a genius.

He is a thinker who provokes others to do the same. Often characterized as unconventional, and always stimulating, a slayer of sacred cows, Dr. Goldratt exhorts his readers to examine and reassess their lives and business practices by cultivating a different perspective and a clear new vision.

In his latest book, THE CHOICE, Goldratt once again presents his thought provoking approach, this time through a conversation with his daughter Efrat, as he explains to her his fundamental system of beliefs.

This revised edition includes a section called Efrat's Notes; these notes and logical maps are helpful tools that assist in visualizing and implementing the thoughts and ideas expressed throughout this book.